GO LOCAL: Brøchner Hotels launches new concept that supports more than 30 local partners
Brøchner Hotels launches a new concept, GO LOCAL, which aims to support local businesses and culture in Copenhagen - and offer a unique experience for hotel guests. In collaboration with more than 30 local players, the boutique hotel chain invites guests and neighbours to explore the city locally and take part in special experiences, personal discounts and benefits that can help support the selected, local partners.
The local neighborhoods have always been an anchored part of Brøchner's five boutique hotels in Copenhagen. In 2014, the boutique hotel chain launched 'Hey Neighbour', an advantage program for neighbours across Brøchner's hotels in the city. Today, Brøchner Hotels takes the next step in a local direction when launching the GO LOCAL concept.
GO LOCAL is a helping hand to more than 30 local players that take part in a collaboration on providing special experiences, discounts and offers to Brøchner's guests and neighbors in the city. The aim is to attract more visitors to support the local players and at the same time offer extraordinary experiences to the guests.
Each partner offers something special to the visitors, e.g. a discount, an aperitif, or a gift with any purchase. The GO LOCAL offer is redeemed by presenting proof that you are a guest or Hey Neighbour at Brøchner Hotels. And so, the collaboration creates value for both Brøchner Hotels and the 30+ partners.
"The idea behind GO LOCAL has been underway for a long time. We wanted to point out places in the city that we would visit ourselves, and thereby offer our guests personal recommendations. We know it from ourselves when we travel. You want that local experience, and that is exactly what the GO LOCAL concept offers. We show the uniqueness of Copenhagen as a destination, highlight the local neighborhoods for each hotel, and at the same time we can help support the local places around us and hopefully attract more guests to visit", explains Nickolas Krabbe Bjerg, CEO of Brøchner Hotels.
Local support and solidarity
The intention with GO LOCAL is thus to offer the boutique hotel chain's guests cool and unique experiences near Brøchner Hotels' five hotels, and at the same time contribute to local support of other 'local heroes' in Copenhagen. And it turns out, there was massive support for that idea.
"We are overwhelmed by the support we have received. Many partners quickly responded positively with great deals and offers. And we have felt a local unity and goodwill to get through a difficult time. We are all in the same boat - we need more visitors", says Nickolas Krabbe Bjerg and concludes:
"The fact that we can stand together with other partners is a huge advantage. This is how we turn the situation into something positive - for the benefit of the visitors in Copenhagen and for each other as partners."
The 30+ partners are presented on an interactive map in each hotel's lobby bar, where guests can scan the neighborhood, they want to explore. With Google Maps, guests can see which GO LOCAL partners are active in the area and what deals or benefits they offer. And from that point on, they can start exploring the city - and supporting locally.
WHAT: Brøchner Hotels launches the GO LOCAL concept in partnership with more than 30 local players. The concept includes discounts, experiences, and benefits for Brøchner Hotels' guests and Hey Neighbours.
WHO: The 30+ local partners are part of a curated list of restaurants, cafes, bars, cultural institutions, shops, galleries, and wellness partners. They are anchored in their local neighborhoods and contribute with a unique experience to Copenhagen. In addition, they are within a short distance of Brøchner Hotels' five boutique hotels in the city.
HOW: Brøchner Hotels' guests and Hey Neighbors can take part in the GO LOCAL partners' offers by presenting a Hey Neighbor card, a key card, or a booking confirmation from Brøchner Hotels.
WHEN: GO LOCAL launches on 22 October. Read more about the new concept on Brøchner Hotel's website.
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GO LOCAL-PARTNERs
Cofoco: 15 % off the menu on all restaurants in Copenhagen
Mikkeller: 10 % off on all bars and restaurants in Copenhagen
Gorm's in Magstræde: 10 % off the entire menu
Din Nye Ven: 20% off on smørrebrød to-go (between 12-17)
Veras: 10 % off everything
Tivolihallen: Free coffee after lunch/dinner
not your USUAL wine bar: Wine flight + Charcuterie & Cheese platter: 175 DKK
Paper Collective: 15 % off on all non-sale items in the Kompagnistræde shop
Complete Me: 10 % off on treatments. Use the code 'Go Local 10' when booking
Museum of Copenhagen: 10 % off in the museum shop (café not included)
Thorvaldsens Museum: 10 % off in the museum shop (café not included)
Nikolaj Kunsthal: 10 % off in the museum shop (café not included)
Tramonto: 10 % off the entire menu
Carl's Beer & Eatery: 10 % off the entire menu
SURT: 15 % off on desserts and dessert wines
Hooked: 15 % off on the entire food menu on all 3 restaurants in Copenhagen
Silleknotte: 10 % off everything
no24: Free no24 notebook on all purchases above 100 DKK
Himmeriget: Large draft beer for a small beer's price. (Sunday-Monday)
Vinhanen: Free wine tasting sample
Limited Works: 10% off on signed prints (does not include frames and original works)
Craft Sisters: Free small gift with purchase
Barril: Free glass of bubbles
Curfew: Free shot of spirit/liquor/occasionally a signature cocktail
HandcraftedCPH: 15 % off on all items
Es-Es: Skin care product for all purchases above 300 DKK
KIHOSHK: 15 % off on coffee
Kyoto: 10 % off everything
AIRE Ancient Baths: Free juice/cava + chocolate
Lampemesteren: 15 % off on all non-sale items. Does not include Philips Hue
street yoga: 100 DKK for drop-in classes (if there is availability in the yoga class)
Puss Puss Cocktail Bar: A free glass of bubbles
Guld & Urt: 10 % off on all products
PR & Communications Manager
Sofie Kragh Ingvorsen
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